Freelance computer graphics (CG) artist Jeff Patton used a combination of the high-powerful rendering engine NVidia iray, power of NVidia Quadro and Tesla technology to make a visualization project for Merced Benz. Jeff Patton is an experienced 3D artist who created many of mechanical visualization for major companies; he is also recognized expert in Autodesk 3ds Max 3D software and NVidia mental ray rendering software. When he started the project for Merced Benz he was using 3ds Max software with mental ray and the Chaos Group V-Ray rendering engine. After some time cause the high render time he decided to build a workstation running NVidia technology and used NVidia iray to render his project.
An image of resolution 6k was render under 8 min! This was for Patton huge advantage. Patton's renders have been running up to 7.5X faster than they had on mental ray and V-Ray. In addition to the speed improvements achieved with NVidia GPU acceleration, Patton also realized improved clarity and detail in his images thanks to the photo-realistic capabilities of NVidia iray. Patton said that the NVidia iray technology has a huge impact on his work and workflow increasing in both detail and speed quality. The images from the Mercedes Benz project are below; you can decide if he was right.
Source and full article: ComputerGraphicWorld