e-on software, leader in 3D Digital Nature Technologies, announced the immediate availability of LumenRT 3 Review. LumenRT 3 is a software tool used for converting architectural designs into real-time environments using real-time visualizations with life and nature possibilities. e-on software to this occasion released also an optional pack of high-quality, pre-optimized content including animated trees, animals, characters, vehicles, buildings, and backgrounds that extend the new Digital Life and Nature capabilities of LumenRT 3. The company focused on three main points by this release Immersive Media, Digital Life and Nature and No CG Skills Required. By the first point the client becomes a part of the visualization itself interacting with models and scene elements and together with features such as accurate natural lighting, real-time reflections and soft shadows the designs are brought to life with high realism.

Caustic Professional, part of Imagination Technologies, introduced a new plug-in called Caustic Visualizer™. Developed for Autodesk® Maya®, Caustic Visualizer brings a real-time interactive viewport that is fully ray-traced inside Maya environment. This plug-in revolutionizes the performance and functionality of the interactive visual look development process by making ray-traced photorealistic rendering, from the start, an integral part of the content creation work flow. Caustic Visualizer is built on PowerVR OpenRL platform which is highly CPU optimized, this basically means that Caustic Visualizer can deliver an interactive photorealistic viewport experience on a CPU-only desktop that was previously only possible in competitive solutions based on expensive quad-GPU hardware configurations. This gives artists a new way of interaction with content created inside Maya, using an interactive, fully ray-traced viewport with shadows, reflections and global illumination.

Luxion, provider of advanced rendering technology and the makers of KeyShot ^®, together with Sabertooth, an interactive and digital company, launched the first interactive 3D rendering web service platform with the name LuSt^TM. One of the key challenges by developing LuSt^TM were in utilizing 3d assets to create imagery for consumer-oriented solutions is rendering. The industry want to show to their customer every possible option of their product, however creating separate assets can become very expensive. With LuSt the user takes the control of the rendering, product options and the environments. The image is than created on demand and delivered straight to the customer.

Bigpoint - aworldwide leader in online games announced that their browser-based title Battlestar Galactica Online is the most successful game built atop the Unity 3D platform to incorporate Allegorithmic Substance technology. This cooperation brought enhanced experiences by creating in-game art that is optimized for each player’s individual computer. Since the launch in 2011, the game become the most popular Unity-based game to adopt Substance Bigpoint used Substance for creating a number of customizable character skins with dynamic levels of detail which were released in early 2012.